Even though the new Sony ps3 does not hit shelves until mid November, consumers have known about the price for quite some time. The fact of the matter is that since Playstation has been such a big hit among consumers, Sony knows that they can charge an arm and a leg each time that they release a new console. For this reason, ps3 prices are among the highest in the gaming industry. You will have to shell out $499 at the very least if you want to buy a new ps3 when it is released in November. This is several hundred dollars more than what the competition is charging.